This campaign for the UK National Lottery plays on the fact that sometimes,

it might be better for Britain if certain people’s Lotto-winning dreams stay

as precisely that: dreams.

This time we feature much loved/hated songster James Blunt who’s deluded dream

is potentially the most irritating yet. He decided that the depressed British public needed a pick me up and intended to remind the nation ‘you’re beautiful’ every single time they look in a mirror. Who wouldn’t want a constant boost of self-confidence through James and his most aggravating track? Clearly no one.

Our only hope is for the British public to play Lotto and win so we can avoid

the catastrophe of James Blunt realising his dream.