Cannes Lions

Lettuce from Lidl

O ESCRITORIO, Lisbon / LIDL / 2019

Film
Case Film

Overview

Entries

Credits

Overview

Background

The Biggest Wave Ever Surfed (80-Foot) is a national icon in Portugal, because it turn Nazaré, an old fisherman village, into one of the fearsome waves in the world, that only a few crazy surfers are able to drop.

Execution

In a country living for centuries of its heroic navigators' feats, a new wave has emerged. Actually, the biggest one in the world: Nazaré. We decided to surf the trend and provide the country with fresh inspiration, an exemple of courage, a lettuce.

Similar Campaigns

12 items

McDonald's- Eatqual

VANILLA FILMS, Mumbai

McDonald's- Eatqual

2022, MCDONALD'S

(opens in a new tab)