Levi’s ‘Beautiful Morning’ is the story of one attractive young couple’s morning together. We see a young man getting out of bed and putting on a pair of Levi’s 501 CTs. He heads out the door with a cheeky glance back at the sleeping beauty he’s left behind. He walks confidently down city streets and into a coffee shop, met by the attention of female admirers. The action then shifts back to the young woman just as she is waking up and realising he’s missing. She slips on her own pair of perfectly fitting Levi’s and just as she’s prepared to walk out the door, unimpressed, he returns with a surprise!