A campaign was conceptualised, with posters and window displays showing product and different fits on life size backgrounds. In-store fit cards were designed so that when you try on a particular fit you like, you can take a card and tear off a strip with the corresponding fit number as a reminder. The other half of the card goes into a lucky draw.

The figures for Girls' product during the promotion period were up on the previous year. There was a positive response from female shoppers who came into the stores to discover their ideal fit.