Cannes Lions
TEAM ONE, El Segundo / LEXUS / 2006
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We open on the crooked switchbacks of Lombard Street in SanFrancisco. It looks closed, and there are people watching from afar as if something unusual is about to happen. Cut to a big truck dumping snow on the street. We watch workers and snow-cats cover Lombard Street in snow. We see the entire street is covered in white. Cut to the GS at the top of the hill. We watch the GS drive confidently down the hill. Then-to everyone's surprise-start back up.
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