Cannes Lions

LEXUS SPORTS CAR

TEAM ONE ADVERTISING, El Segundo / LEXUS / 2003

Awards:

2 Shortlisted Cannes Lions
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Lexus "Minority Report" - The banner and email campaign had two primary objectives: To entice users to enter the Lexus Minority Report Experience. The other objective was to highlight Lexus’s unique tie-in with Minority Report, thereby elevating its brand image and enhancing its emotional appeal with current and future customers. But rather than wait for the user to enter the Experience, the email and banners engage and immerse them in the adventure immediately. The banner campaign "advertises" a futuristic Lexus sports car as if the user was in the year 2054 – existing in the film’s world. To this end, the banner is actually integrated with the fictional Lexus commercial that runs in Minority Report. The email immediately throws you into the adventure in dramatic fashion by issuing a subpoena from Precrime – the special police force featured in the film.

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