Spikes Asia
LG G6 in 5 seconds
HS AD, Seoul / LG / 2017
Overview
Entries
Credits
Overview
Background
Launched LG G6 multimedia phone with various USPs. Digital advertising is needed to activate buzz in digital. However, average of over 85% of the people skip ads in 5 seconds, when watching online video ads.
Execution
From March 27. to April. 14 of 2017, executed on YouTube and Naver, South Korea's biggest Portal Site, with the media budget of about 90,000 dollars.
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