We created a unique 'burnt pixel detector' software application, that we distributed online as a free download. We used a banner campaign raising the question: How will you know if you have burned pixels? After clicking on the banner the user was directed to a mini site where they could download the application.

After running the application users received the message: "Insurance from the first pixel with all LG monitors."

Our educational approach burnt up the competition by causing over 50,000 consumers to question whether their current screens were ok (within the first few days of the launch), leading to a 20% increase in LG monitors’ market share.The campaign had a staggering 30% visitor to download conversion rate, which proved our strategy was successful.