The creative team identified a partnership with Albedo 100 product as a way of using the visibility property of the paint to highlight the cyclist's lack of visibility to other road users. The Grey design team then worked on the can design to create a simple, visual can manifestation that in itself would be highly visible in a store and reflect Volvo/Scandinavian design principles. Working with 6 core London bike shops we honed the design to work in busy bike environment and stand out from the other products competing for shelf space/attention. Testing then with the aerosol manufacturer and label application led us to final versions for the Counter Top Units, that worked within the Volvo brand/design guidelines.

A reflective spray paint that is invisible in daylight, But lights up incredibly when shone on by headlights. It stretches the brand from a car audience to a wider audience.