Cannes Lions
FORSMAN & BODENFORS, Gothenburg / VOLVO / 2007
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So what happened in Shanghai? In the TV ad we follow the adventures of three architects on their way to a business meeting they absolutely can't miss. On the website we get to hear their personal views about what happened, why it did, and what roll the new Volvo S80 played.This is a car with an outside of the ordinary intuition. and the site provides a number of examples of how it helps our protagonists in a number of sticky situations.
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