Cannes Lions

LIPTON INFUSIONS TEAS

VIEW, Cascais / UNILEVER / 2006

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Lipton is launching in most European countries a new series of premium infusions. Each variety of this new series of teas is intended to create a tasting experience very particular to a country or region in the world. It doesn't intend to be a remake of a local or popular tea, but instead to create a flavour very particular to a specific location, in order to activate our senses into making an imaginary travel to those places. By using video we intended to create a richer user experience. This piece was somehow inspired by the work of photographer David Hockney.

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