Cannes Lions

LIQUID SOY FOOD

WUNDERMAN ARGENTINA, Buenos Aires / UNILEVER / 2005

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Description

AdeS is a liquid soy food, 100% natural, and is sold in supermarkets and kiosks. AdeS requested us to help build its new brand positioning 'Move to Nature', in order to reach the target from a different perspective, strengthening this new concept of a healthy life.We developed Planetades.com, from where AdeS guides its target into living a healthy outdoor life. In short, it offers an outdoor activity agenda to be practiced across Argentina. Plus, it offers tips on balanced nourishment, adapted to the lifestyles and preferences of each user.Its target is all family, high and medium acquisition power.

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