The fans can either share the small gifs they make with their friends on Facebook and Instagram, or they can create something more personal and share via mail, SMS or Snapchat. To tell people about the new Litago app we used outdoor media, digital banners, music videos and Facebook posts – everything communicated through Moojis. So the messaging app wasn’t only a tool for Litago's fans, but also for the little cows advertising agency.

A few days after the launch, Moojis have been downloaded over 5000 times. On Facebook the fans are telling us how much they love the new messaging app, and proving it by making creative moos they share with each other under the #moojis hashtag. And yes; the sales are also improving.