Cannes Lions
CREATIVELAND ASIA, Mumbai / PARLE-AGRO / 2009
Overview
Entries
Credits
Description
LMN is a lemon drink that has been recently launched by Parle Agro, India's largest homegrown beverage company.
The 'little man' idea evolved because of the fact that the human body is made of 80% water. And in a logical exaggeration, if a man is dehydrated and loses all his water, he will shrink to about 20% his size. And that would be an emergency. Lemon is a quick rehydration agent and therefore logically LMN will bring the man back to his original size in such emergencies.
Similar Campaigns
12 items