Cannes Lions

LONG LASTING PLEASURE

SCANAD KENYA, Nairobi / MASCULAN / 2017

Digital Proof JPG

Overview

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Credits

Overview

Description

We came up with the idea of a Maze execution, and in our maze, position the USP of long lasting pleasure by showing different styles in different spaces within the home (bathroom, kitchen, corridors, e.t.c) and every where a couple can GET LOST IN PLEASURE!

Execution

To avoid seeing naked real people engaging in sexual activities, we choose 3-D based twisted maze, showing artificially molded models in different sexual positions in different places within a home.

We choose the pink color because it denotes love, connotes feminine side and also a condom color

The image style is made out of latex condom material.

Outcome

We achieved a successful 36% jump in sales and 70% more brand awareness within campuses and colleges. It created conversations on youth social media groups and became a favorable choice for couples among other brands.

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