Cannes Lions

Long to school

SAVE THE CHILDREN, Copenhagen / SAVE THE CHILDREN / 2020

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Overview

Execution

The campaign creates awareness around the millions of children who have a long path to school and therefore don’t get the necessary education that they need. The children who actually walk to school are exposed to serious danger on the long and unsafe roads. The campaign therefore supports vulnerable children in the hope of them having a better and safer future.

A thought-provoking campaign that allows the children to be supported via a call-to-action on the bus.

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