Telenor is one of the biggest telco operator on the Hungarian market for more then 25 years. Beside a usual service campaigns and promos they wanted to launch a brand activation, witch can generate buzz around the brand and make people talk about Telenor as a contemporary operator, which understands people’s life and care about them beyond classic services. As a first step we defined a cultural tension, which is relevant for the people and can be linked to Telenor too. Digital tools (such as mobile phones) have a dramatic impact on relationships. Couples are sitting next to each other without talking, just hanging on their phones. Though, they may be in the same room, they are still disconnected. This is how our task was clarified: We wanted to change people’s perception about the negative effect of telecommunication on relationships.

LovePlant is an innovative product: a smart plant, which get watered and cared based on how much do you care each other.

We created an app, which will be your personal relationship coach: it will give you daily challenges to improve the quality of your communications. The app sends data to the smart plant and it get’s watered when you get home. Each pot was powered by our SIM card.

The quality of your communication gets immediately visible: dying plant=dying communication quality.

We created an app, which was your personal relationship coach: it will give you daily challenges based on a questionary you both filled out during the install process to improve the quality of your communications. The app sends data to the smart plant and it get’s watered when you get home. Each pot was powered by our SIM card.

LovePlant is an innovative product: a smart plant, which get watered and cared based on how much do you care each other.

We created an app, which will be your personal relationship coach: it will give you daily challenges to improve the quality of your communications. The app sends data to the smart plant and it get’s watered when you get home. Each pot was powered by our SIM card. We contributed with many experts in this project: Award winning product designer team to design the pot itself, a psychologist – to develop the phycological background of the project and to create the daily challenges for the app, a creative technologist – to create the digital ecosystem and last but not least a botanist – to find the perfect plant that can not only survive in a our pot, but will grow (but not too fast).

LovePlant sold out in 10 minutes (first 50 pieces) – and almost 2000 pre-order in one week

Social engagement: 65.000

Total media reach: 1.896.253 (20% of the total Hungarian population, 98% of the target group)

Free PR value: 7000 EUR (online, TV, press, radio)