L&P is a soft-drink made in New Zealand. It has been around for almost 100 years so it’s a cultural icon - everybody has grown up with it. The ads focuses on this heritage, and takes a nostalgic view of all the good times had growing up: your first kiss, (pash) hanging out with your friends on BMX bikes or playing the game of Bullrush – all accompanied by a bottle of L&P. The ads feature words certainly applicable to New Zealand ie: Lollies (candy) but the themes are universal