Cannes Lions

LUMIX GH5 GoHigher

HAT, Tokyo / PANASONIC / 2018

Film
Supporting Content
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

Arctic and Antarctica, crater magma blows,

Indian mountain back Dojo, also Panda's birth moments,

these were captured by the cutting edge 4K image quality.

In addition to produce the appearance as the documentary,

regardless in any situation, with the demonstrated multiplied plan,

the above expectation shooting performance were outputted.

Execution

Posted on the Panasonic website, more than 10 countries worldwide.

Also implemented the digital advertisement.

In the term, 3rd place view counts was recorded in UK.

Outcome

Achieved 140% of sales volume to production plan ratio.

Earn users through the empathy of the challenging community,

succeeded to have understanding directly the Panasonic advanced nature with the product itself.

By the way, the result contributed the camera division's profit.

Similar Campaigns

12 items

1 Cannes Lions Award
Unveil

SPOON., Tokyo

Unveil

2023, PANASONIC

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