Get Back On Top was the central idea to launch a limited edition bodyspray designed to help young males rise and shine (if you know what we mean). Cheeky, sexy and highly-integrated, the campaign included outdoor, radio, sampling and the LYNX Anti-Hangover Snow Weeks in both Australia and New Zealand. Updated daily, the website featured photos and diaries of all events at the event, including two great Australian bands as well as the world's simplest online game called Pulling Power, in which players could help a Snow Bunny out of her clothes.