Cannes Lions

M-HAIRFACTORY SALON

BBDO GERMANY, Dusseldorf / M-HAIRFACTORY / 2008

Awards:

1 Shortlisted Cannes Lions
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Overview

Entries

Credits

Overview

Description

M-Hairfactory is a fast growing hairstyling franchise located in Hamburg and Berlin.

Their biggest problems: How to recruit young talent – people who really are good at cutting hair – and, how to speak to them directly in an unusual way.

Execution

Simple, at first glance; why not have coupons on every printed piece of advertising – ads, posters, or even business letters – so M-Hairfactory’s target group can respond directly? And to ensure the people who respond are very talented, we invented the most challenging coupons in the world.

Outcome

After four weeks, M-Hairfactory had 12 new, young hairdressers for "The School", the chain’s training centre.

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