Cannes Lions
US, Sydney / SBS / 2010
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Description
This radio ad was part of an integrated teaser campaign for Mad Men, the TV show about the politically incorrect world of advertising in the 60s.
It advertises a fictional range of cookware products, in a sexist manner to reflect the content of Mad Men and the era it was set in. Outraged listeners were driven to the madisonproducts.com.au website where the reveal took place.
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