Eurobest

Made by all of us

McCANN MADRID, Madrid / CAMPOFRIO FOOD GROUP / 2017

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Overview

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Overview

Background

• Situation 2 years can be very long, when all your future depends on it. Our workers had stopped planning for the future because of the uncertainty they were in and their self-esteem had dropped a lot, they were unmotivated and began to lose their illusions. • Brief How did we keep the hope of our 894 families? We needed to make them feel part of the company after two years without contact. Motivate them to make the factory again a benchmark in the Spanish food market. • Objectives 1. Increase the Company's valuation among its employees. Reinforce your values of belonging and pride. We depend on them to become the market leader again. 2. Demonstrate to our workers that the new factory will be indestructible. 3. Transfer the values of the company to the society. Thank everyone for the support they received on the day of the fire.

Execution

We got in touch with all those who had sent us their support. And to all of them we made the most private request ever made. We asked them to send us an item that would remind them of the company, but that should be tough. We receive materials from all types of people: firefighters from Burgos the nozzle of the firehose that was used to put out the fire, the factory concierge the keys of this, a charcuter his knife, consumers a cut pizzas or the mobile phone from which I send a tweet Of support, and many other objects: remains of the old factory, a spoon, a shopping cart, a hard disk, a stapler .... All to unite and together create something indestructible. We mix these objects in the alloy of the pillars of the new factory.

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