Target: 25-45 year old men and women.Brief: consolidate the distinctive placement of the brand Magnum vs competitors; recall a particular product "Praline”.The creativity has the emotional appeal of a delectable date.Sections: -Hot message: the user creates a love graffiti to his/her lover (viral element).-Hot Chocolate: recall the product.-Hot Affinity: a test to discover the lovers' affinity (viral element).-Hot Cuisine: recipes and suggestions to a special Valentine's dinner.-Hot Guide: events and appointments for 14th Febraury in cool night club in Italy.Creation of a database during the registration process.