Cannes Lions
EL LABORATORIO , Madrid / GRUPO MAHOU SAN MIGUEL / 2010
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Description
A couple sit down to enjoy a Mahou Premium Light, but given that it's a Light and premium beverage, Mahou Premium Light is consumed in a parallel universe, an exclusive roof-top world, a topsy-turvy place. So the couple go up to the roof to have their beer, but they don't do so in an ordinary manner. A musical-choreography sweeps them up to this lighter world. To the world of Mahou Premium Light.
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