Telecom were the incumbent telecommunications company who were very traditional. Rather than tell people we were technically advanced, we proved it.

We created an innovative technological demonstration that made the elite social pages totally democratic. Anyone could be famous for the night through the use of Telecom’s technology.

From all the attendees on the night over 80% of them voted for their photo, meaning tens of thousands of shares from highly influential people reached a huge audience.

We generated an exceptional amount of PR and increased brand consideration amongst our audience, piggybacking on the clout of key influencers in attendance.

Our print ad was the top trend on Twitter nationwide.