O Boticário is the most loved beauty brand in Brazil.

This is the launch video

of the new positioning ‘Where there is love, there is beauty’

It’s a love story based on a true story.

They had been married for decades when the wife lost her sight.

He then, out of love, he made a decision:

to take a make-up course.

So, even though she lost her sight, she does not have to give up being vain.