1.1. billion people in the world don’t have access to energy which causes infinite social and even health issue. At Shell we believe that access to energy is a basic human right and this reality can be changed. But we also recognise some of the best ideas begin outside our business, which is why we are committed to supporting innovative thinking to make today's energy go further, to find cleaner energy to take us towards a low-carbon world and make energy more accesible to those who need it most.

Because great ideas come from conversation, collaboration, partnerships; great minds coming together.

We partnered with various energy startups: Pavegen generates energy from footsteps. We launched the world's first kinetic football pitch Morro da Mineira, Brazil that is lit by the player's kinetic energy. GravityLight turns the weight of a bag of rocks into 20 minutes of light. We spent 50 nights in Kenya replacing dangerous kerosene lamps with clean and sustainable alternative. Capture Mobility turns the wind from traffic into electricity. We connected an entire community in Rio to its most natural source of power through Insolar solar panels. MotionECO turns used cooking oil into biofuels. And bio-bean collects waste coffee grounds and generates energy to heat entire buildings. We also partnered with music artists from around the world such and created a powerful music video: Best Day Of My Life showcasing all the energy ideas. Across all the year, we made consistent and relevant brand actions on spreading energy-related conversations.