Innovation means new.

Good innovation means there is a before and an after.

Great innovation means there is a before and an after for millions of people.

Well, remember those annoying child safety locks on laundry detergent?

They are a huge and silent issue for all dexterity impaired people around the world. A source ofstruggle on an everyday product because they simply can’t open them.

The ECOCLIC® box solves this for hundreds of millions of people.

To be fair, it solves the safety lock problem for all adults.

Finally creating child safe packaging that is accessible for all.

This isn’t about a digital revolution. It’s not about a new material.

This all comes down to taking a step back and simply observing nature.

We want to keep all kids out of our boxes, but to let all adults in.

Especially the dexterity impaired.

And for that, we needed to fi nd what makes an adult different from a child,

so that we could leverage it for our new locking system.

It all came down to one obvious but overlooked fact: hand size.

Adults have bigger hands than kids.

So, we created a locking system that uses hand size as a key.

Our goal was to reduce inequalities for as many people with dexterity issues as possible, and we didso with a bang.

This innovation launched on leading brands such as Ariel, Lenor, Dash and Fairy, fi nally making aninaccessible product accessible for more than 750 million people, and this is just the fi rst step.

Consumer reactions mirrored those we had during prototype developments. People were amazed,grateful and most of all relieved that a daily moment of stress could simply be forgotten now.

“A richly deserved THANK YOU, THANK YOU, THANK YOU. Finally laundry tabs box that can beopened by elderly people with arthritic fi ngers.”

Mary, suffers from arthritis

“Many thanks! Just a small thing but a life saver for me.”

Michael, suffers from arthritis

“It’s incredible how easy it is!”

Misbah, suffers from Parkinson’s

Fully recyclable packaging across all european markets.