Cannes Lions

MALE GROOMING

WIEDEN+KENNEDY, Portland / OLD SPICE / 2010

Awards:

2 Silver Cannes Lions
Film
Film
1 of 0 items

Overview

Entries

Credits

Overview

Description

Old Spice is the #1 grooming choice for guys, but there are still some people who will not consider it because they think the brand only offers a single scent. This campaign was designed to let people know that Old Spice has a different scent, for every kind of man.

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