Cannes Lions

MARUTI SERVICE STATION

OGILVY & MATHER, New Delhi / MARUTI / 2007

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Overview

Entries

Credits

Overview

Execution

Being a country with a tropical climate, it is a common sight to see dust laden cars in India. We used these cars to communicate our message, which was handwritten on the dusty windows.

It created a lot of impact, as the problem itself was converted into an immediate solution.

Outcome

The campaign was highly visible, and cost practically nothing. A large number of car owners in and around the city were exposed to the message and availed of the service. As a result, Maruti Service Station exceeded its target by a huge volume.

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