Cannes Lions
OGILVY & MATHER, New Delhi / MARUTI / 2007
Overview
Entries
Credits
Execution
Being a country with a tropical climate, it is a common sight to see dust laden cars in India. We used these cars to communicate our message, which was handwritten on the dusty windows.
It created a lot of impact, as the problem itself was converted into an immediate solution.
Outcome
The campaign was highly visible, and cost practically nothing. A large number of car owners in and around the city were exposed to the message and availed of the service. As a result, Maruti Service Station exceeded its target by a huge volume.
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