We recruited rugby legend and the greatest All Black captain of all time, Wayne 'Buck' Shelton, to answer fans’ questions via Twitter in real time during the World Cup. A series of video interviews brought Buck’s stories to life, and more video answers were posted as the World Cup unfolded. And for the very first time, fans could vote for the official 'Man of The Match' for each World Cup game online or through the 'Ask Buck' mobile app.

12 million visitors, 3 million app downloads, thousands of questions answered, asking a Rugby legend anything? Priceless.