On October 1, 2013, hockey’s two oldest rivals faced off in a much-anticipated season opener. As sponsors of both teams, MasterCard Canada wanted to remind Canadians of MasterCard’s connection to the game they love in a unique and fitting way.

Cue our barbershop quartets.

Fans posted their jabs on social media with #oldestrivalry. Moments later, our quartets turned these chirps into old time tunes and shared them online in French and English.

In just 8 hours we shared 56 original videos. MasterCard became synonymous with Canada’s game and brought hockey fans together in perfect 4-part harmony.

As the internet was buzzing about the return of hockey’s oldest rivalry, we placed MasterCard at the forefront of the conversation. Just days after the game, the campaign had garnered over 4.3 million Twitter impressions, and had over 17,000 social engagements. Fans saw that MasterCard was ready and willing to push boundaries, try something new, and ultimately have a little fun with their fans.