Mazda Flash Layer. Objectives: Create awareness for the new sports car Mazda RX-8, show the revolutionary features of the car like the 're-innovated' wankel engine or the missing B-pillar, offer information within the creative and generate test drives, create synergies between the classic TV spot and the online creative. Solution: Flash Layer with navigation and interactivity within the advertisement (users can click on menu buttons for closer product images and information). This allows high quality in images and more additional information. This is the first time a flash layer offering that much information and interaction within the German online market without using additional suppliers such as Eyblaster, Ad4ever or Unicast.