Based on the concept “fiber-optic has no rival” we have created ONO’s Tortuiser. We wanted to discover how much patience do users with slow internet connection have facing an online torture. In order to accomplish the results we created a patience test that will discover their limits.

We created a new medium, our own wifi network, changing the name of our network by a message. And as we did with a network, we did it with more so that messages were much more complete.

In an unexpected way, we were able to get the attention of the people who were passing by our restaurants. Through their smartphones and of course, our Wifi signal.