Cannes Lions

MCDONALD'S

TBWA\PARIS, Boulogne-Billancourt / MCDONALD'S / 2012

Film

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Description

For the launch of the very spicy sandwich of McDonald’s: The Red Chili Pepper, 3 comedies were realized.Each of the 3 films is a daily life scene : a break in a park with baby, a moment between lovers on the beach and a moment between father and son at football.The characters talk normally, until the moment when they taste the Red Chili Pepper sandwich of McDonald’s. Its mythical sauce with tabasco gets completely uncontrollable effects on them.

It’s good… but it’s strong!

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