Cannes Lions
TBWA\ESPAÑA, Madrid / MCDONALD'S / 2012
Overview
Entries
Credits
Execution
That campaign became a Twister success:The first nacional Trending topic and the third in the World.Reaching 0.12% of the total tweets at this moment.It received more mentions than the spanish national general elections (#21N), they were both during the same days.There were TV parodies on several channels and lots of different versions on youtube.It appeared in all the digital newspapers.
We did not only say it was the 30th anniversary, but also connected with something people dream about. To travel through time and make it real!.
Outcome
As we have said, it was:The first nacional Trending topic and the third in the World.It reached the 0.12% of the total tweets at this moment.It received more mentions than the spanish national general elections (#21N), being both during the same days.There were TV parodies on several channels and lots of different versions on youtube.All this made the campaign appeared in numerous digital newspapers, not as an ad, but as a social phenomenon.
Similar Campaigns
12 items