Cannes Lions
SCHOLZ & FRIENDS, Berlin / MCDONALD'S / 2023
Overview
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Background
Where do you get more appetite for McDonald’s if not in the car on a long way?
And where else can hungry drivers get something to eat faster than at McDonald's, the market leader in gastronomy with the most drive-ins?
We created a photo series – prosaic, unstaged, casually photographed from inside a car – that takes reference at theses hungry moments.
An artistic contemplation on the small longings of commuters, vacationers and professional drivers. Highway romance without Photoshop. Even without a logo. Radically non-advertising.
Outcome
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