The King gets some action on the field.

King inspired TV campaigns included partnerships with Lucas Films’ Star Wars, Universal’s King Kong and the NFL’s Super Bowl XL. Radio spots scripted as fan letters to the King brought his highness to national wide airways. Halloween masks were sold online via Yahoo! One “prototype mask” was posted on EBay before the store launched and the bids soared. The King made it to retail when the masks hit all “Ricky’s” stores in NY, NJ and MIA. The “secret friendship” of the King and Brooke Burke went public when a paparazzi photographer posted images of the couple to The Wire.