Cannes Lions

McDONALD'S - OPEN 24 HOURS

COSSETTE, Vancouver / MCDONALD'S / 2012

Awards:

1 Shortlisted Cannes Lions
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Overview

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Credits

Overview

Execution

McDonald’s wanted to target people looking for a late night snack. So we made an ad that could only be seen at night. On a billboard, we wrote “open all night” in reflective tape. By day, the board appeared white, with no message visible at all. At night, car headlights hit the billboard, and revealed the message.

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