Cannes Lions

McDONALD'S PROMOTION

LEO BURNETT, London / MCDONALD'S / 2006

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Overview

Description

The Player Escort Promotion is a ‘once in a lifetime’ opportunity for kids to walk hand-in-hand with the most famous football heroes, out onto the pitch, in front of the entire world. Kids aged 6-10 can enter the prize draw with every McDonald’s Happy Meal purchase.

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2020, MCDONALD'S

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