Spikes Asia
ATYPICAL FILMS, Singapore / MCDONALD'S / 2018
Overview
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Description
The premise is simple: We follow the day-in-the-life of a Muslim McDelivery rider in the fasting month of Ramadan.
He’s seen through the lens of a day-to-day Muslim chap. No airs, no egos, just going about his day against the backdrop of the religiously-significant month.
We see his struggles, his perseverance, his determination as he continues to do his duty with aplomb.
In the end, as he makes one of his final deliveries, something truly special happens
Our rider makes a delivery to a non-Muslim family, who then thoughtfully offers to share the Happy Sharing Box with our rider. A simple gesture becomes a powerful symbol of religious understanding between different races.
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