Within the campaign period of only 6 weeks, 24,000 downloads turned the song “I want a shrimp from you” into a no. 1 top title on iTunes and musicload. The band’s MySpace profile achieved over 70,000 views, with about 2,000 visitors a day. And the sales figures for the shrimps were 50% more than the previous year. Dialogue marketing throughout all the channels. That’s the sound of rock ’n roll at McDonald’s.