Cannes Lions
MEDIDERM
SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV, Tel Aviv / MEDILINE / 2009
Overview
Entries
Credits
Overview
Execution
Creative Solution: Slow down the radio spot itself.
Outcome
The Mediderm spot stood out within the radio commercial break as all other radio spots were fast paced. No results yet as the Mediderm Anti Aging Cream launched in Feb.09.
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