Cannes Lions
ADVANCE, Copenhagen / TOYS 'R' US / 2012
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Description
We open on Copenhagen City Hall filmed by a tourist on the street. As he zooms in on the tower we see the Death Star hovering above in the sky.
Cut to a different location: We see the Death Star through the branches of a tree as the sound of an Imperial Transport Shuttle catches the attention of the cameraman. He turns around and realises that it is landing right next to him.
Abrupt cut to yet a different location: A guy is filming the harbour of Copenhagen as he catches something in the horizon. It turns out to be a Tie Fighter heading his way. He tries to frame it as it flies right over his head.
Cut to an overview of the roofs of Copenhagen. The Death Star is hovering above.Super: Darth Vader has landed.
Sign off:Meet him at Toys"R"Us.
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