DIRTY SOUP, London / DAIMLER / 2019
In a time when "car" was not even a word yet, and people relied on horses to pull their wagons, one woman challenged the status quo. To prove that her husband’s invention was the future of mobility, Bertha Benz went on the first long-distance journey with an automobile. 131 years later, we celebrate her with a short film launched on International Women’s Day and dedicated to all the brave and visionary ones who stop at nothing to move the world forward.
SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV, Tel aviv