We showed in an innovative way the large space inside the Mercedes-Benz Viano. Therefore, we developed a receiver of incoming signals from remote control car keys. The receiver responded to car keys of any manufacturer. By pressing the button on their car key, passers-by could open the Viano’s side door on a digital billboard.

The result: surprising passengers got out of the van. Approximately every 10th activation led to a 'chauffeur' sequence. Every time this was the case, a Mercedes-Benz promotional team walked the winners out to one of the available Vianos. They could then experience the Viano for real, on a VIP-drive to their desired destination.

Under the motto 'Key to Viano', we organized an interactive outdoor event at the highly frequented metro station, Friedrichstrasse, in Berlin. We turned remote car keys into an interactive tool, with which passengers could experience the incredible space inside the Viano on their own. Large floor graphics and 12 existing displays at the station invited people to join the event and open the Viano that was projected onto the displays each with their own key. With a bit of luck a chauffeur came out. Then, the promotional team escorted each of the 80 winners to one available Viano. So they experienced the Viano for real - on a VIP-drive to their desired destination.

Mercedes-Benz achieved an average contact rate of approximately 55,000 users per day. About 1,100 of them participated. During the event the Mercedes-Benz promotion team walked 80 winners out to one of the available Vianos. That means that these people not only got direct contact with the brand, but that they were also able to experience the product in action by being driven to their own desired destination. And this test drive was possible with just a single push of a button on any remote-control car-key.