Cannes Lions

MERCEDES C 63 AMG

IMPACT BBDO, Dubai / MERCEDES BENZ / 2010

Film

Overview

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Overview

Description

A commercial aired on Emirates in-flight movie screens at exactly the same time as the plane was accelerating down the runway allows viewers to watch the car accelerate, while experiencing the incredible G-Force for themselves (experiencing the closest feeling to an actual test drive).

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12 items

Shortlisted Eurobest
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First of a new kind

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