Cannes Lions
SPRINGER & JACOBY MEDIA, Hamburg / DAIMLEY CHRYSLER / 2003
Overview
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Credits
Execution
The brief was to establish a placing for the Mercedes-Benz SLK Cabriolet spot within a subject-related environment. The '365 days-a-year roadster' stands for fun driving, no matter what the weather may be. The media strategy therefore involved very precise TV planning and booking in the immediate context of German TV weather forecast formats.
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