Cannes Lions

MICROSOFT BPIO PROGRAMME

TOUCH_ME WUNDERMAN, Lisbon / MICROSOFT / 2007

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Overview

Entries

Credits

Overview

Outcome

4,550 mailings were sent out. There were 2,440 page views with 1,126 unique users, representing a 25% response rate on the first week alone.The campaign is ongoing. The last event is on the 19th of April. On the 20th of March 5% of the contacts had already registered for the event.

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